SRAM commissioned Jager DiPaola Kemp Design to create a series of limited-edition posters to celebrate Lance Armstrong’s return to competitive cycling. The posters are 24” by 36” and are all individually hand screen printed and hand numbered. The posters, part of SRAM’s “Choose to Win” campaign, honor Armstrong’s 2009 season, from the Tour of California to the Tour de France.
“As avid cyclists and enthusiasts ourselves, working on this project has been an incredible experience for our studio,” said JDK CEO Steve Francisco. “Capturing the excitement of Lance’s journey in these posters is an amazing way to document this incredible time in cycling history.”
For additional cycling related posts, check out our vintage cycling posters article.
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hmmmm, now why would anybody want a poster with lance armstrong, weird….